Last Tuesday at around 4:45 p.m., I looked down at my iPhone. The battery indicator was at 16 percent, begging to be recharged. I had tweeted, taken notes, added contacts, snapped pics and even checked back into the office a couple of times. And then we hit the bar for some informal networking.
Fortunately, the preceding
excuse for Jive to pay for drinks half-day session with Jive users based in the northeast was actually productive. Lots of users shared their insights, challenges, successes and lessons learned in a dynamic, energetic format that deftly blended presentation and participation. The result was a highly engaging and productive half-day session of Jive users. As I replay the event in my mind, there are 5 things that stick out as important lessons to remember whether you are presiding over a mature community or are still working to gain the internal OK to pursue such an option:
Just like my iPhone, when we as social evangelists do what we are supposed to do, our battery may get drained. The nearly empty battery can be written on our tired brows or well-used, stained coffee mug on our desks. That’s why gatherings like this are important. We can connect with each other and recharge each other to lead our organizations into increasing levels of productivity and innovation. I look forward to helping employees achieve goals, measuring effectiveness and sharing stories and great content. And I look forward to being plugged in at a future gathering to regain my strength.
I’m continue to be intrigued by email gangsters. The people who will say things very aggressively via email that they would never say to someone’s face.
I’ve noticed that this practice can sometimes extend to internal social networks. People who are passionate about what they do and the beliefs that fuel that work feel very strongly about their point of view. On rare occasions, that passion can manifest in aggressive and sometimes negative comments toward others.
As a community manager, I have a few reactions to this act among coworkers:
For me, the simplest measure is a question: would you say what you typed to the person’s face? If the answer is “No” or even if you’re unsure, then you probably shouldn’t type it.
My parents kind of know what I do every day at work.
They know that McGraw-Hill has this internal social network and that I’m the community manager. But I’m not sure they quite grasp all that the role of enterprise community manager encompasses.
So when I came across this excellent description on Yammer of what an internal community manager does, I sent it to my parents. I thought it clearly articulated some of the key areas of responsibility for a community manager.
The concept of community management is important for any internal social network. I, and other community managers at all kinds of companies, work to ensure that the community is thriving and enables employees to share freely with their colleagues. That is the core that drives all actions, be that selling the solution to business leaders, moderating discussions or linking employees with similar concepts.
Hopefully, after reading the article, my parents will know what it is I do everyday.