The SOCIAL Shift

Observations on how social connectivity is changing the workplace. And the world. Views expressed here are my own.
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The debate over whether social software can and should replace email continues, with an example from IBM added to the known example of the Atos campaign to end internal emails.

I had the good fortune of meeting John at the recent Jive Northeast User Group event. He was very clear about how he sells the importance of a more social, collaborative Intranet, evidenced by the excerpt below.

ibmsocialbiz:

“We’re very busy with clients. We don’t have time for other things.” “How much does it cost? We’re very focused on profitability.”

Towards the end, I made it personal.

I asked people in the branch how they would know about great jobs in other branches. And how would anyone besides their manager know about them and their skills?

There was a pause. A young woman answered, somewhat wistfully, “Some people work in the same branch for 30 years.”

So I talked about how collaborating online makes their work visible. How it gives them control over their reputation – who they are, what they do, and how well they do it – and unlocks access to good jobs.

Source: John Stepper

Even though I’m not a CEO (yet!) I feel the same way about the way I’ve been able to get to better know my company and the people that work here.